arXiv cs.AI· Rachel Poonsiriwong, Pat Pataranutaporn·· 12 小时前AI 评分22
具身对话 AI 虚拟形象能否促进环保行为？白鲸形象实验显示即时与长期效果
Whale You Go Green? Immediate and Longitudinal Effects of Embodied Conversational AI Avatars on Sustainable Behavioral Tendencies and Pro-Environmental Attitudes
AI 导读
一项随机实验（N=576）对比白鲸、Greta Thunberg、Emma Watson 和普通人类四种具身虚拟形象与文本聊天机器人及无干预对照组，发现所有具身条件均提升了即时可持续产品选择（beta = .401-.609），但彼此无显著差异。
正文
Abstract:Embodied conversational AI can be persuasive, but can it motivate people to develop sustainable behavioral tendencies and increase pro-environmental attitudes? We conducted a randomized experiment (N = 576) comparing four embodied avatars--a beluga whale, Greta Thunberg, Emma Watson, and a generic human--with a text chatbot and no-intervention control. All embodied conditions increased immediate sustainable product selection relative to the control (beta = .401-.609, all q <= .0126) and chatbot (beta = .398-.604, all q <= .007), without differing significantly from one another. Only the Beluga condition increased immediate pro-environmental attitudes relative to the control after correction. Among 287 returners assessed two months later, following an intermediate assigned-condition session, Beluga also showed significantly higher pre-booster sustainable product choice compared to the control (beta = .657, q = .0176). Although it did not significantly outperform other embodied agents, these findings establish the immediate potential of nonhuman embodied avatar interfaces as a promising direction for memorable environmental interventions.
| Subjects: | Human-Computer Interaction (cs.HC); Artificial Intelligence (cs.AI) |
| Cite as: | arXiv:2610.33191 [cs.HC] |
| (or arXiv:2610.33191v1 [cs.HC] for this version) | |
| https://doi.org/10.48550/arXiv.2610.33191 arXiv-issued DOI via DataCite (pending registration) |
Submission history
From: Rachel Poonsiriwong [view email]
[v1]
Fri, 23 Oct 2026 18:33:07 UTC (3,751 KB)
来源：arXiv cs.AI · arxiv.org