AWS 推出首个品牌 campaign，主推企业级 AI 工作空间 AWS Quick

Our first brand campaign celebrates teams who keep business moving and the AI workspace built only for them. Every day, teams at leading enterprises use AWS Quick to research, analyze, and act across the data and applications they already rely on. Today we’re launching our first brand campaign to bring that same experience to millions more knowledge workers around the world. The campaign runs across the United States and the United Kingdom on streaming TV, online video, social media, and leading business publications. AWS Quick is the AI workspace built only for work, where teams use AI agents to research, analyze, and act across the data and applications they already rely on. Across virtually every industry, leading enterprises including 3M, BMW, Mondelez, New York Life, and Southwest Airlines are using Quick to transform how they work. The campaign celebrates the teams who know that the work they do every day deserves tools built for it.

The work you know

Customers tell us their AI assistants make individuals faster, but the gains stay personal. A sales rep still builds territory plans by pulling from the CRM, dashboards, call notes, and email. Because context stays locked inside a single project or one vendor’s suite, productivity never compounds across the team or the company. Most of those tools started as consumer apps and still serve personal and professional use with the same product. AWS Quick took the opposite path: it was built for work from day one, on the same AWS infrastructure that millions of customers use to run their mission-critical applications. These include many of the world’s most complex and security-sensitive workloads.

Built for your business from day one

AWS Quick has no consumer version. Every roadmap decision and every feature we ship starts with one question: does it help individuals, teams, and entire enterprises do their most important work? Quick knows your role, your team, and how your projects, people, and data connect, because it works across the applications and workflows your teams already use. Quick watches for changes, surfaces what matters, and acts on your behalf, which leaves your team free to focus on what moves the business forward. Anyone can build agents, apps, and automations by describing what they need in plain language, without filing an IT ticket. Everything built in a shared space becomes an asset the whole team can use.

Trust built in

Quick is integrated with the security and compliance tools you already use, including Microsoft Purview for data protection, AWS Identity and Access Management (IAM), and Microsoft Active Directory for permission-based controls. Quick reads the sensitivity labels already on your files, enforces existing permissions, and flags potentially sensitive data to administrators. Assets including agents, knowledge bases, and skills reach new teams only through approved sharing, and every approval and denial is recorded with who decided, what they shared, and why. Quick also carries the compliance certifications most organizations require, including HIPAA, FedRAMP, SOC 2, and ISO 27001. Your data is yours, and your conversations are private. No one else can browse your conversations, and IT admins cannot access your chat transcripts. Amazon CloudWatch and AWS CloudTrail are built in, giving your organization a full audit trail of what happened, who did it, and when. Your data never leaves your environment and never trains someone else’s models.

That commitment is also why we’re now AWS Quick, a name that signals the enterprise security and governance that have been part of Quick from the start.

Every decision stays yours

IT leaders, account executives, program managers, and finance leads all work differently, and Quick works the way each of them does, on any device and on their schedule. You bring the judgment, and Quick gives your team the capacity to match its goals.

Ready to transform how your users, teams, and entire enterprise do their best work with an AI built for business? You can download Quick today and get started in minutes, or talk to your AWS account team about options for enterprise pricing plans.

About the author

Kady LaBarre

Kady is Director of Product Marketing at AWS. She leads marketing for our portfolio of products that transform how business users accomplish their goals and drive business impact at work, including AWS Quick and the Amazon Connect family of products.