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arXiv cs.AI· Hengwei Ye, Jiasheng Mao, Zhenhan Guan, Zheng Tian·· 12 小时前AI 评分31

EcoGEO:面向联网 LLM 搜索智能体的轨迹感知证据生态

EcoGEO: Trajectory-Aware Evidence Ecosystems for Web-Enabled LLM Search Agents

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研究者提出 EcoGEO,将生成引擎优化(GEO)从单页面问题扩展为面向联网 LLM 智能体的环境级影响问题,并给出 TRACE 方法:围绕推荐查询与虚构目标产品,构建由导航入口页和异构支撑页组成的受控证据环境。

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Abstract:Web-enabled LLM agents are changing how online information influences search outcomes. Existing Generative Engine Optimization (GEO) studies mainly focus on individual webpages. However, agentic web search is not a single-document setting: an agent may issue queries, crawl pages, follow links, reformulate searches, and synthesize evidence across multiple browsing steps. Influence therefore depends not only on page content, but also on how pages are organized, connected, and encountered along the agent's browsing trajectory. We study this shift through Ecosystem Generative Engine Optimization (EcoGEO), which treats GEO as an environment-level influence problem for web-enabled LLM agents. To instantiate this perspective, we propose TRACE, a Trajectory-Aware Coordinated Evidence Ecosystem. Given a recommendation query and a fictional target product, our method builds a controlled evidence environment that coordinates an agent-facing navigation entry page with heterogeneous support pages. These pages use shared terminology, internal links, and consistent product attributes to introduce, verify, and reinforce the target product. We evaluate our method on OPR-Bench, a benchmark for open-ended product recommendation. Experiments show that it consistently outperforms page-level GEO baselines in Recommendation. Trajectory-level metrics show improved initial target access and additional internal-link browsing, while follow-up-search effects vary across backbones and comparison methods. Together with the multi-page baseline and ablations, these findings support the role of evidence organization in shaping the agent's evidence-acquisition process. Overall, our findings support an ecosystem research paradigm for GEO, where web-enabled LLM agents are studied in relation to the broader evidence environments that guide search, browsing, and answer synthesis.
Comments: Accepted at NeurIPS 2026
Subjects: Information Retrieval (cs.IR); Artificial Intelligence (cs.AI)
Cite as: arXiv:2605.12887 [cs.IR]
  (or arXiv:2605.12887v3 [cs.IR] for this version)
  https://doi.org/10.48550/arXiv.2605.12887

arXiv-issued DOI via DataCite

Submission history

From: Hengwei Ye [view email]
[v1] Wed, 13 May 2026 02:03:18 UTC (2,537 KB)
[v2] Wed, 1 Jul 2026 02:19:45 UTC (2,537 KB)
[v3] Thu, 5 Nov 2026 09:38:03 UTC (2,536 KB)

来源:arXiv cs.AI · arxiv.org