arXiv cs.AI· Qiaoni Shi, Kai Gu, Kai Zhu·· 1 天前AI 评分58
研究：ChatGPT Search 仅 5.4% 会话产生外链引荐，低于 Google 的 31.1%
AI Search as an Information Intermediary: Clickstream Evidence on Web Traffic
AI 导读
一项基于美国桌面点击流数据的研究显示，ChatGPT 会话中仅 5.4% 伴随外链引荐，而 Google 查询为 31.1%。广告支持型网站从 ChatGPT 获得的引荐份额低于 Google，参考类和技术类网站获得的份额更高。
正文 · 原文
Abstract:AI search retrieves web information to ground generated answers. We study this new information intermediary using U.S. desktop clickstream data observing use alongside referrals during ChatGPT Search's rollout. Referrals accompany 5.4% of ChatGPT sessions versus 31.1% of Google queries. Ad-supported sites receive a smaller share of ChatGPT than Google referrals, while reference and technical sites receive larger shares. Conventional searches (Google, Bing, Yahoo) decline after ChatGPT adoption, sooner when adoption follows ChatGPT Search's expansion to users without accounts. Among existing users, that expansion raises ChatGPT use; conventional searches show no detectable overall change but fall among households with lower prior search activity. These findings suggest AI search can reshape open-web traffic through its own referrals and changes in conventional search.
| Subjects: | Computers and Society (cs.CY); Artificial Intelligence (cs.AI); General Economics (econ.GN) |
| Cite as: | arXiv:2607.07652 [cs.CY] |
| (or arXiv:2607.07652v2 [cs.CY] for this version) | |
| https://doi.org/10.48550/arXiv.2607.07652 arXiv-issued DOI via DataCite |
Submission history
From: Kai Gu [view email]
[v1]
Wed, 8 Jul 2026 17:09:20 UTC (1,116 KB)
[v2]
Thu, 12 Nov 2026 12:53:47 UTC (8,112 KB)
来源：arXiv cs.AI · arxiv.org