404 Media 实测：ChatGPT 如何用提示词、手机号和邮箱定向投放广告
How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email
404 Media 通过自身测试发现，OpenAI 允许任何人向 ChatGPT 用户会话注入广告，并可根据邮箱地址、手机号或手机上的唯一标识符定向特定人群。ChatGPT 的广告定向还基于用户输入的提示词，而用户可能以为这些提示词是私密的，此前 404 Media 已展示它们可能被人工审核。
OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identifier on their phone, according to 404 Media’s own tests of ChatGPT’s advertising ecosystem.
While the ad targeting available in ChatGPT is somewhat standard practice across the advertising industry, the chatbot’s one billion monthly active users may not understand they, in some cases, are being specifically targeted because of their personal data the advertiser has uploaded to OpenAI. ChatGPT’s ad targeting is also novel in that it is also based on the prompts users enter into the chatbot, prompts that users may assume are private but which, as 404 Media has previously shown, may be reviewed by humans. Or in this case, used for ad targeting purposes.
来源：404 Media · 404media.co