ChatGPT 测试可验证的 Business Agents

The Verge：AI· Jay Peters·2026-11-11 02:00· 1 小时前AI 评分48

ChatGPT is getting verified AI ‘Business Agents’

AI 导读

OpenAI 在 ChatGPT 中测试面向企业的 Business Agents，用户可在 ChatGPT 回复中与代表品牌的已验证智能体对话，进行比价和追问产品差异。该功能先向美国符合条件的电商与在线服务企业开放，企业可通过 Business Hub 认领组织并完成验证，同时查看在 ChatGPT 回复中的提及和热门发现话题。OpenAI 称这是把企业更深度接入 ChatGPT 的早期一步。

正文 · 原文

Jay Peters

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

ChatGPT is going to let you chat with verified “Business Agents” that represent a brand to help you with things like comparison shopping. The feature, available first to “eligible” e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta.

You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT. While chatting with a custom agent, you can ask about a business’s offerings and ask follow-up questions, like asking about differences between two different products. Businesses can specify a Business Agent’s instructions and provide business context so that the agent knows how to respond.

Image: OpenAI

Chats with Business Agents will be clearly labeled and separate from your main ChatGPT conversation, OpenAI says. To help people know that they’re talking with an agent that actually represents the business, companies will be able to claim their organization and get verified through a feature called Business Hub. (OpenAI isn’t sharing specifics about its verification methods because there are different methods for different businesses, VP of monetization Benji Shomair said in a press briefing.) Business Hub will also let companies see insights such as mentions in ChatGPT responses and top “discovery topics” where their business pops up.

“Today’s announcement is an early step in bringing businesses more deeply into ChatGPT,” OpenAI says in a blog post. “We’re starting with the foundations: accurate business information, useful insights and conversations that help people make informed decisions.” As things evolve, “we’ll explore more ways for businesses to connect with customers — directly or through agents and in ChatGPT and beyond. Our goal is to make ChatGPT more useful for people making decisions, and give businesses new ways to participate and grow.”

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• Jay Peters

来源：The Verge：AI · theverge.com